Many Germans are interested in sports betting. According to statistics, around 550,000 people placed a bet every week in 2021. The number of casual gamblers is significantly higher. So it’s worth taking a look at the future of online betting – these are the current trends.
Technological innovations
Technological progress is also having an impact on the sports betting industry. In addition to technologies such as blockchain, extended reality and AI, mobile internet and the associated mobile gaming should be mentioned here in particular. It is now quite normal to play games on your smartphone for entertainment. Games of all genres are represented – including card games, slots and sports betting. With the expansion of 5G technology, even more people are likely to turn to their smartphones for entertainment purposes.
Changes in the regulatory environment
Nothing changes the industry as much as new regulations and laws. The world of sports betting is no exception. As with other types of gambling, the new gambling treaty has also had an impact on online bookmakers. Sports betting providers now have a reserve requirement of 5 million euros. They must also keep all player funds separately.
Personalised betting
It has long been possible to bet on more than just the result of sporting events. Personalised bets, on the other hand, are an innovation.
How about betting on Borussia Dortmund playing to nil, Modeste scoring at least one goal and a red card being shown during the match? Thanks to big data and AI technologies, such personalised bets are slowly but surely gaining ground.
New target groups
Up to now, it has mainly been adult men who have been interested in sports betting. However, the industry has made efforts in recent years to tap into new target groups. Digital advertising is intended to get more women interested in sports betting.
Effects of social media
A world without social media is now unimaginable. Around 50 million Germans already use social media such as Facebook, Instagram and Twitter. It is highly likely that this number will increase in the coming years.
The popularity of social media is also having an impact on the sports betting industry. It can even influence the odds for certain sporting events.
Responsible betting
Gambling addiction is a serious problem that affects people of all ages, genders and social statuses. It is therefore good news that the industry is taking more and more measures to protect players. These include educational texts on the website that point out the risks of gambling. In general, players can assume that sports betting providers with a German licence take the issue of player protection very seriously – after all, they are legally obliged to do so: rp-online.de offers an online comparison of sports betting providers here. All bookmakers presented here have a valid licence. As a result, they are recorded in an official whitelist by the Joint Gambling Authority of the federal states. According to Section 6e (3) GlüStV 2021, they are obliged to indicate on their homepage that they have a state licence.
